The story of the week seems to be that men like women who wear red. Not only do men “rate” these women as more attractive, men are also, apparently, willing to spend more money on the lady in red. (Methinks there might be a run on red in the fashion world when word of this leaks out.)

It does make sense. Not only is red eye-catching but nature backs up red’s attention garnering abilities with everything from blood and flowers to baboons, body parts and sunsets. Feng Shui principles, dating back 6,000 years also claim that putting the color red in the right part of your home can stimulate love and passion. Chinese traditions claim love as a color of luck and happiness and Indian culture prefers red for marriage. In the West, red is used for everything from getting a driver’s attention to Valentine’s day cards and red carpets. Even Match.com got in on the action and for a slightly higher monthly fee, you too can have your profile picture bordered in attention grabbing, dark red and come up to the top of profile searches.

Passion inspiring, attention getting, traffic stopping, eye catching, heart racing red. If you don’t want to give him a heart attack, perhaps dashes of red on accessories and shoes. But if you want to stop him in his tracks… a full on red dress may just do the trick.

Since red is one of my favorite colors (to the point of having a twice yearly “Red Door Soiree” named after my fire-engine red front doors), I would hate to see the fashion world saturated in a color that I love to throw on as an instant pick-me-up (I just didn’t know it was sending out that literal signal!) But we all know that when a trend goes berserk, the non-lemmings just get creative.

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